Within this unit students will explore the benefits of social media marketing. We look at some of the top worldwide company activities and performances as a result of social media marketing and how it has helped people achieve fame in a short space of time. The top marketing tools are covered and students will gain an understanding of how they work and why they are successful.The following Topics are covered: What is social media?; The power of social media; The power of YouTube; Mobile social media; Social media and relationships; Distinction from industrial media; Managing social media; Top three social networks; 17 concrete rules; Ownership of social media content; and Legal regulations.
In this unit you will learn the importance of a clear business vision, and how this becomes a fundamental brick to your successful business. Students will look at the importance of company aims, objectives and goals and think about how they are truly seen and reflected and you will look at ways of getting reliable feedback to ensure your company key brand is sending out the correct message. This unit looks at approximately 50 different network sites and the importance of time and motion for a campaign and how to best use your time when using social media network sites.The following Topics are covered: Business planning; Creating a clear vision; Brand values; Brand awareness; Brand elements; Three ways social media can help your business; Three ways social media can hurt your business; Time and motion studies; Basic psychology; Social networking tools; Social media sites; Professional networking sites; Niche social media sites; and General social media sites and Job sites.
In this unit students will learn the importance of a social media policy and the importance of using the correct language when using social media sites. Within this, we look at why you need a business plan in relation to social media and how you will benefit from monitoring it. This unit also looks at risk management and how to avoid unnecessary loss of work, time and data with the development of a contingency plan. Finally it looks at using social media to start a campaign and collect data.The following Topics are covered: Social media policy; Be careful what you Tweet!; Top 12 rules of social media etiquette; Social media usage; Knowing the 'Lingo'; Common cyber terms; Other social networks; Business plan monitoring; Analysing risk and contingency planning; What is a contingency plan?; and Free ways to measure social media success.
This unit looks at the top 5 social media tools and how to setup accounts and start using them to find people and network. It looks at how RSS, Blogs and podcasts can help and the pros and cons of each one. Students will also analyse the uses of different tools for small and large business.The following Topics are covered: Guide to using social networks for business; Social media marketing; Facebook case studies; YouTube case studies; and The Twitter project.
In this unit we cover how to select appropriate digital marketing through multiple channels and how to identify the best ways to meet your company’s needs. A range of social media tools and technologies are explored to show how to measure performance and how this can benefit your business.The following Topics are covered: Email marketing; RSS; SMS; Websites; Blogs; Chat rooms; Using a range of media and technology; Charities and social media; and Social visitor flow.
Monitoring assists with marketing and branding can help to identify quality control or customer care issues that may go unnoticed, although this is only a small piece of the puzzle and it is crucial to discover who is saying what, and where the conversation is taking place so you can respond in an appropriate manner. Whether or not you or your clients have ‘chosen’ not to actively take part in social media, it is not really a decision anymore! And you have to be able to respond to clientsThe following Topics are covered: Why should you bother measuring social media?; Terminology; Reviewing your progress; Why it is crucial to review the progress of your business; Setting the direction; Assess your core activities; Assess your business efficiency; Review your financial position; Conduct a competitor analysis; Conduct a customer and market analysis; Redefine your business goals; Models for your strategic analysis; and Records and record keeping.
