If you are interested in learning the fundamentals of digital marketing, then this is the course for you, where the course provides all of the key knowledge and skills required to manage your own digital marketing campaign for your organisation, regardless of size. We will take you step-by-step through all of the important details of digital marketing, including personalising the customer experience, content creation, and the importance of the millennial audience. On successful completion of the course, students will receive feedback on their work and will be awarded the Open Awards Badge of Excellence Certification.